What is PRO-REALTOR?

The Real Estate Industry in Australia consists of over 100,000 agents, salespeople, and support staff. However, the changing role of agents has led to questions about the value they provide, especially since buyers and sellers can now handle all aspects of a transaction themselves. To avoid being replaced by online portals and self-service options, the industry needs to evolve. That's where PRO-REALTOR comes in – it's the solution to the industry's problems and aims to secure its future.

PRO-REALTOR is a platform that aims to unite all agents and create a powerful, professional, and collaborative sales and marketing force. With over 100,000 agents in the marketplace, PRO-REALTOR harnesses their collective knowledge and expertise to better serve buyers and sellers. As a PRO-REALTOR, you gain access to a property portal that the public cannot use, allowing you to view detailed property information from other PRO-REALTORS and find the perfect property or buyer.

By facilitating this network of agents, PRO-REALTOR aims to take back control of the industry from companies that exploit and manipulate it. It seeks to professionalize the industry globally and increase productivity by promoting the use of professional agents in real estate transactions. Agents working together will become the new norm, transforming the industry landscape.

PRO-REALTOR was developed by experienced agents who witnessed the decline in reputation and incomes of real estate salespeople, as well as the diminishing value of using an agent in Australia. It aims to reverse this trend by providing exclusive tools and features to agents, ensuring they can offer an unmatched level of service. PRO-REALTOR seeks to re-establish the value of using a professional agent when buying or selling a property.

Membership in PRO-REALTOR involves a monthly subscription, granting agents full access to all the platform's features. Additionally, members gain access to RealtyAds, a groundbreaking public portal where they can publish property listings directly to the public. Each ad placed on RealtyAds is a premium listing, complementing the many features available through PRO-REALTOR membership.

Why do we need PRO-REALTOR?

PRO-REALTOR is essential to establish agents as professionals and protect the future of the industry. The real estate industry is under attack by various companies that profit from it more than the agents and agencies themselves. The competitive nature and lack of collaboration among agents have made the industry vulnerable to these parasitic companies, which harm its reputation.

To safeguard the industry, it is crucial to stop supporting these companies and work together. They thrive on agents promoting themselves individually, and their business model opposes agents collaborating. Many industry support services, including trainers and advertising portals, exploit this dynamic. They profit by convincing agents to build personal profiles and position themselves as superior to their peers. However, by uniting and working together, agents can ensure the best outcomes for buyers and sellers in any market.

PRO-REALTOR aims to bring all agents and agencies together with a shared objective of securing the industry's future while increasing earning potential and reducing costs. By joining PRO-REALTOR, agents take control of their future and contribute to the professionalization and success of the real estate industry.